If you are seeking car insurance, interested in a new mortgage deal or considering upgrading your credit card, the Financial Conduct Authority (‘FCA’) wants to help you navigate providers. The FCA has launched the second phase of its advertising campaign to raise awareness of the FCA Firm Checker, a tool to help consumers avoid scams.  

By using the tool and checking if a firm is authorised and has the correct permissions to provide services, you can reduce your chance of falling victim to fraud. You are also likely to have greater consumer protections if things go wrong, such as access to the Financial Ombudsman Service and Financial Services Compensation Scheme.   

Emil the Seal is back as the face of the FCA Firm Checker. Emil is a visual reminder to stop and check whether a financial firm is real and legitimate before sealing any deal. His flipper acts as a literal wake-up call, interrupting moments where people are about to make risky financial decisions.   

While many people believe they are “doing their research” before making financial decisions, what counts as research varies considerably. With large volumes of unsolicited advice online, it can be difficult for you to know who or what to trust. You will see the FCA campaign running on television and radio and in newspapers. If you have any concerns about a firm or a service that you are considering using, you are very welcome to speak to a member of your usual CAM team.